As a blogger, you spend a lot of time researching and crafting the perfect blog post and coming up with valuable content. However, if no one sees it, your efforts are wasted. Sometimes even the best content may stay unnoticed. Many bloggers overlook what comes after publishing the post. It is essential to promote your content on multiple platforms and channels to extend your reach and get as many eyeballs as you can.
Here is a list of top five channels that you can promote your blog posts after you publish them for more traffic and exposure:
1) Social Media:
Social media is a more obvious channel. However, many bloggers do not effectively utilize its full potential. For instance, you can promote the same post with different captions and do an A/B testing to monitor what type of wording or images better appeal to your audience. You can also promote the same post with different images and captions more than once for increased traffic. Google+ is a great channel for content promotion and it offers more virality and increased SEO compared to other social media. Facebook groups are another effective way to further promote your content. These groups are created around a specific topic so you are able to share your content with a more relevant group that are not necessarily your followers.
2) Blogger Communities:
Blogger communities and networks are excellent ways to connect with other writers and bloggers who create content regarding the same niche topic as you. Through these communities, you can collaborate with other bloggers, engage with them and find ideas for your next topics. Communities such as Triberr, Social Buzz Club, Biz Blogging Buzz, and My Blog Guest are a few examples that can help gain more visibility on your blog and connect with other bloggers.
Bookmarking can generate lots of traffic, backlinks, and exposure on your blog from readers interested in your niche. You can manually add your posts to sites such as Reddit, Digg, Stumble Upon, and Scoop.it. You can also automate the process to publish your content with ease through websites like Onlywire, SocialMarker, and SocialADR to name a few to save time.
4) Contact People Writing About a similar Topic:
It is beneficial to find bloggers who write and share content within your topic. You can ask to write a guest post for them to leverage on their traffic. You can also include linkbacks to your other posts on your blog to improve your SEO. Another way you can benefit from this is to find people who share content similar to your blog posts. You can find these people through tracking the articles you found for your research using tools such as ahrefs and Moz by copy pasting the article and seeing who is sharing these articles. You can connect with them on social media and ask them to share your posts as it would appeal to their audience.
It's very useful to collect emails of your readers on your site. You can create a monthly or weekly newsletter and ask your readers to subscribe. You share your posts with your subscribers at the end of the month to follow up a and engage with your readers and bring them back to your site. Since these readers are more familiar your blog, they are more likely to spend time on each post and explore your other content.
As a blogger, your job does not end as you publish a post. It is essential to make sure you are getting your content in front of readers to generate more traffic. Make sure to take advantage of these five sources to promote your content.